Search Engine Optimization

Search Engine OptimizationAt Sortifiable, we offer our clients a fully comprehensive search engine optimization (SEO) service. Our top priority is, and always will be, ensuring you reap the benefits of an optimized website while controlling costs and risks.

Why You Need Search Engine Optimization

First and foremost, the techniques employed to improve search engine optimization still work. It is not going to stop working any time soon – based on the way search engines appear to be developing, it is not likely that search engine optimization will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of search engine optimization techniques as long as it exists.

Search engine optimization is an investment with a potentially high return. By tying search engine optimization to web analytics data, you may observe relationships between content, keywords, and search results rankings. Lifting your rank to the top 3 spots on the first results page, where most clicks go, can provide a massive return on your modest investment into search engine optimization.

Compared to the costs associated with other forms of online marketing such as Point Per Click (PPC) advertising, social media marketing, or purchasing leads for an email marketing program, search engine optimization provides fairly good return on investment. While PPC may drive more revenue and social media may be more important for your image, your organic search engine optimization in many ways remains a bedrock of your online presence.

Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic search engine optimization in place, people will have a very hard time finding you and will instead find your competitors.

How Our Process Works

We typically start a search engine optimization engagement with a free consultation where, through an open dialogue and series of questions, we identify your ideal end state and develop an understanding of your requirements, audience, and brand.

Once we have a clear idea about what it is you are looking for, we will put together a proposal that outlines the search engine optimization activities and services we will provide, along with an estimate of cost. Should you decide to accept our proposal, we will assign one of our experienced SEO engineers to work with you from that point forward. Your SEO engineer is your point of contact from start to finish and you can expect them to take care of:

Research

Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization. This step is critical and requires a considerable amount of time to find a good set of keywords and phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines. We then turn our attention to your competitors – analyzing a variety of search engine optimization metrics to determine areas of the site that need additional work.

Reporting

Identifying and establishing keywords and phrases is only the beginning though. It takes time to cultivate a list of ideal keywords and continuous revisions to site content to include those keywords and increase site page rankings. We use web analytics to determine your site’s initial position relative to the competition and establish a set of targets and timelines. SEO enables us to have measurable targets that tie to the specific business objectives of the site.  In the ongoing progress of reporting and follow up, progress towards the plan’s targets are analyzed and reported.  Adjustments to the SEO plan can be made according to the findings of these progress reports.

Content Building

Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways. A site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. We often find in the Competitive Research phase that the client’s site is falling behind its competitors in the amount of indexed content.  In those cases, this phase of the process takes on additional importance.

Page Optimization

Following the addition of new, high quality content, we begin the page optimization phase of our engagement. Our optimization process involves analyzing and tweaking page titles, text-based navigation, prominence of keywords and phrases, appropriate tagging for images and media, code cleanup and site maps. Each of these areas, when setup properly, will positively affect the site’s standing with search engines.

Social Media & Link Building

The power of online sharing through social media provides tremendous opportunities for companies willing to commit the time to using it.  During this phase of the process, we help clients understand how best to use their social media profiles to share site content and connect with customers and potential customers. In addition, we consult with our clients on ways to build their online reach and influence with new inbound links. Google views links to your site (as long as they are links from high quality sites) as votes for your site and rewards the site accordingly.

Ongoing Reporting and Analysis

The web is constantly changing and so should your site. We don’t stop once your site is updated and performing well in search metrics. As part of our engagement, we will continue to analyze and report site rankings, site traffic and other key metrics that we compare to pre-optimization levels, giving measurable results to the SEO campaign.

If this sounds like the kind of service you’re looking for, drop us a note using the form on the contact us page or reach out to us by phone or email.