Social Media Strategy

Social Media StrategyAt Sortifiable, we offer our clients a fully comprehensive social media strategy. Our top priority is, and always will be, ensuring you reap the benefits of an effective social media strategy while controlling costs and risks.

Why You Need A Social Media Strategy

Your customers are using social media, and like it or not, they’re probably talking about your company too. If you customers spend time on Facebook, Twitter, LinkedIn, YouTube, Google+, etc, then your business needs to have a presence there. If you can share details about your business, social media can provide an amazing platform for public engagement. If you want to be able to communicate with your customers and prospects where they are and on their time, you won’t find a better place to accomplish this. If your business thrives off of word of mouth referrals, then you cannot pass up on the opportunity to get even more business from the modern day “word of mouth” – social media networking. If you want to save thousands of dollars and hundreds of hours on market research, then look no further than the top social networks. A few simple polls can deliver what would normally be very expensive data. If your traditional marketing efforts are expensive and slow, then you may just find that a social media strategy delivers better returns over time.

However, if you remember just one thing about social media this year let it be this: you can’t just wing it anymore. When so much of your business is now influenced, even dependent, on your social media success, having a social media strategy is essential. An effective social media strategy is about using other websites and applications to promote original, quality content with the goals of (1) increasing reach, (2) creating engagement and (3) improving communication between businesses and consumers.

How Our Process Works

We typically start a social media strategy engagement with a free consultation where, through an open dialogue and series of questions, we identify your ideal end state and develop an understanding of your brand, customers, and bandwidth.

Once we have a clear idea about what it is you are looking for, we will put together a proposal that outlines the social media strategy and services we will provide, along with an estimate of cost. Should you decide to accept our proposal, we will assign one of our experienced social media strategist to work with you from that point forward. Your social media strategist is your point of contact from start to finish and you can expect them to take care of:

Developing Your Business’ Social Media Goals

Before jumping into the heavy traffic of social media, you have to know where you want to be in the end. When working with clients, we first establish a set of goals and what it is that they hope to achieve. We will work with you to understand the best way to expose your business to help generate awareness, sales, and leads. What you want to get out of social media will drive your goals, and your goals will determine the guiding principles for an effective social media strategy. Once we know your goals, we will work with you to evaluate them and develop an understanding of what to monitor and measure.

Understanding Your Target Audience

Knowing your audience is important in creating an effective social media plan. We can help you identify who are you trying to target, what their interests are and where they are spending time online. We will work with you to understand each of these important characteristics, so that we can attract potential clients!

Developing Your Content Plan

Once we identify your target audience, the next steps is to create a content plan based on what they care about. We can help you identify what they are interested in and how they relate to your products and services. We will help align your content so that it is relevant to the characteristics of your audience. In addition to the content, we will develop calls to action – action that you want someone to take that will ultimately lead to business value for you – for your content plan and social networks. Having a call to action will help you drive value from your social media strategy.

Choosing Your Tools

Customers often ask how they should go about choosing a social media to achieve their objectives. That’s a great question because not all social media platforms are created equally. Using analytical data about each platform, we can help you understand which options present the best opportunities for your business. Ultimately, the social media tools you choose will depend on your governing social media strategy, your business goals, where your audience is and marketing possibilities presented.

Experimenting With Content

Executing your social media strategy is not a walk in the park. It is important that you give yourself enough time and make resources available so you can create the best possible content and delivery, specific to your business. This is where we can help – with our expertise and experience, we will set up different content tests to evaluate reactions. For example, we can arrange to tweet different things, pose your questions in different ways, try different days and times and see which tweets get the most traction and clicks. This way, we can help you determine the best way to reach your intended audience and what strategies get the most reception.

Gathering & Reviewing Metrics

Measuring social media impact is one of the most vital components of a social media strategy. During the experimentation stage, we are actively testing, experimenting and gathering metrics about your social media execution. Your metrics should help you decide if what you are doing is working. Metrics should include mentions in blogs, tags, tweets, news articles and other forms of exposure for your business. Gathering and reviewing is an ongoing activity, and with our help, you can understand what works and adapt your approach accordingly.

If this sounds like the kind of service you’re looking for, drop us a note using the form on the contact us page or reach out to us by phone or email.