Sortifiable http://sortifiable.com/wp Web Design & Technology Solutions for Small Business Sat, 14 Nov 2015 03:09:46 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.3 What’s a Good Bounce Rate? http://sortifiable.com/wp/a-good-bounce-rate/ Wed, 01 Jul 2015 01:53:34 +0000 http://sortifiable.com/wp/?p=584 Your website’s bounce rate tells an important story about how well your site is functioning and whether the content is meeting the needs of your visitors. At Sortifiable, we review...

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Your website’s bounce rate tells an important story about how well your site is functioning and whether the content is meeting the needs of your visitors. At Sortifiable, we review bounce rate data on a regular basis with our clients and offer recommendations when we believe changes are necessary.

What Is Bounce Rate?

The bounce rate is the ratio of single-page sessions compared to total sessions, expressed as a percentage. That is to say, the percentage of visitors who immediately navigate away from your site after viewing a single page.

There are a variety of reasons why someone might “bounce” from your site without going beyond the first page they see. Typically, those reasons indicate some kind of problem with the site. Visitors may leave your site if there are design, navigation, content, search or general usability issues. In some instances the landing page provides the visitor with the information he or she needed, and there is no discerning reason to continue browsing your site. Although nothing is intrinsically wrong with your site, these instances represent opportunities to improve content or create calls to action that tempt visitors to further explore your website.

What’s a Good Bounce Rate?

Clients and other people we speak to often ask what a good bounce rate is. Although there is no strict definition of a good or bad bounce rate, there some general ranges that can indicate whether a site is functioning well or needs immediate attention.

bounce rate bands

Set Your Own Baseline

You’re never really going to know the bounce rates of other sites, so don’t spend time worrying about it. Instead, spend some time establishing a baseline and then implement a plan to improve upon it over a set period of time. Be realistic, aim for 5-10% improvements at a time unless you’re starting out with a bounce rate above 70%. The most important thing to consider when planning changes is the visitor and their intent. If you attract the right visitor and give them appropriate content, you should start to see a better bounce rate.

Are you struggling with a high or low bounce rate and need help figuring out how to get back on track? We can help you understand where the problems are and provide a roadmap for addressing them.

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Google Analytics Metrics for Beginners http://sortifiable.com/wp/google-analytics-metrics-for-beginners/ Tue, 30 Jun 2015 01:40:00 +0000 http://sortifiable.com/wp/?p=579 Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Depending on your website traffic, it can take anywhere from a couple of hours...

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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Depending on your website traffic, it can take anywhere from a couple of hours to a couple of days for Google Analytics to collect enough data to populate the various reports. Once the data is available, you can start to investigate specific metrics such as number of visitors to your site, how many of these are unique or repeat visitors, how visitors get to your site, which pages on your site have been visited the most, what is the bounce rate, and the average time spent viewing your site.

There are so many options in Google Analytics, that trying to understand and determine what settings to tweak can be challenging. However, the best place to start is by choosing a small set of metrics and reports that will help you and your business derive more value from your website.

Visitors

One of the most important things a business owner can do is understand how their website is being used. Armed with that information, it’s possible to apply that knowledge to make improvements and drive more valuable traffic to the site. This process starts with the visitor report where a site owner can see the number of visits, unique visitors, pages per visit, average time on site, and bounce rate. The relative importance of each of these metrics is determined by what you want your visitors to do once they reach your site.

In addition, the number of visitors can also be your first indication of something wrong (if traffic suddenly dips) or something right (if traffic suddenly rises). Monitor the trends in traffic and try to understand what causes peaks and troughs. Changes in visitor volume can often point to positive and negative reactions to site updates, social media activity, and marketing campaigns.

Sources

Where does your web traffic come from? That’s a question that a surprising number of business owners are unable to answer. Sources typically range from organic search, paid advertising, third party referrals, and direct type-ins.

Examine the volume of traffic from each source. If you have low organic search numbers, it may mean that your site needs to be updated and optimized for search engines. Do you pay for advertising and are you getting enough traffic to justify the expense? Quite often, site owners can lower their advertising costs by improving site content and optimization.

Landing Pages

Now that you know how many people are visiting your site and where they’re coming from, you need to understand where they’re landing when they arrive. Examining the landing page metrics helps you understand whether the information you’re delivering matches the needs of your visitors.

One of the more fundamental questions you should ask is whether visitors are landing on the pages you want them to see first. If they’re not, that could point to problems with search engine optimization or the way advertising has been configured. Once on the landing page, are visitors staying on the site? If not, this indicates that the content is not relevant or appealing.

Conversions

This section may not be relevant to all business owners – it all depends on what you regard as a successful conversion. If your goal is to have someone call you or visit your physical store, then this is not relevant. On the other hand if you want to make sales or have visitors register with your site, you should spend some time focusing on conversions.

With the overwhelming amount of information, these three reports can help you get comfortable in Google Analytics so you feel confident digging deeper and understanding more complex metrics and what they mean for your business.

Are you looking to set up a Google Analytics account to track your website traffic? Do you already have Google Analytics in place but are unhappy with the data your seeing? Contact us today and we can help you interpret the information in the reports, identify problem areas, and develop a plan to improve your visitor retention.

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Is Adwords Right for Your Business? http://sortifiable.com/wp/is-adwords-right-for-your-business/ Mon, 29 Jun 2015 02:06:07 +0000 http://sortifiable.com/wp/?p=573 Google Adwords is a powerful advertising product that offers businesses an opportunity to target and reach a select audience. Given that Google claims about 75% of web users, Adwords is...

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Google Adwords is a powerful advertising product that offers businesses an opportunity to target and reach a select audience. Given that Google claims about 75% of web users, Adwords is an easy way to reach new customers. It takes only a few minutes to setup, select a few relevant keywords, establish a budget, and away you go. Adwords even does all the hard work, deciding when and where to place your ad.

But is it right for your business?

Paying for Clicks

With Adwords you’re paying for clicks. Every time someone clicks through one of your ads to your website, it costs you. Depending on the adword you select, you could pay upwards of $5 per click. If you operate on a limited budget, that can really limit the number of times your ad appears, the effectiveness of your campaign and the return on your investment.

Limited Scope for Creativity

Adwords places limits on the number of characters in the headline (25) and accompanying lines of text (35 each). The restriction means that you need to put a lot of effort into creating snappy headlines, keywords, and a call-to-action. That can be quite difficult to achieve with such limited amount of text. Choosing words and phrases very carefully is extremely important if your business is going to get a return from Adwords.

Mistakes Can Be Costly

Adwords is a marketing service with all the bells and whistles that a business might want. It’s so easy to create an ad, set it to run and then forget all about it. And if that ever happens, your business could end up getting hit with expensive advertising bills.

Then there’s Google’s indexing algorithms. They get updated on a regular basis, but generally always elevate sites with new and quality content while penalizing sites with older homepages, broken links and typo’s.

It’s important for all Adwords users to carefully manage their campaigns in tandem with their business’ website, ensuring that updates to one do not inadvertently harm the other.

Reaching Your Target Audience

Google may be the largest search engine, but does your target audience use it to find what they need? There are advantages to using broad and narrow focused search keywords, in addition to a range of qualifiers and modifiers that you can explore. But the reality is that for some markets, Adwords may not be the right fit. There are other ad tools in addition to the many social media platforms that can help your business connect to new customers.

Before investing in an Adwords campaign, do some research on your audience and how to effectively reach them. It could turn out that there are better ways to effectively reach theme.

Are you thinking of embarking on an Adwords campaign? We can help you understand your options and make the most appropriate choices for your business.

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Web & eCommerce Solutions http://sortifiable.com/wp/web-ecommerce-solutions/ Mon, 22 Sep 2014 01:00:02 +0000 http://sortifiable.com/wp/?p=348 In today’s global economy, there are not too many businesses that can afford to be without a web presence and a social media profile. But setting up a site, designing...

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In today’s global economy, there are not too many businesses that can afford to be without a web presence and a social media profile. But setting up a site, designing an ecommerce solution, and managing all the social media components required to function effectively can be a bit overwhelming. That’s where we come in…

At Sortifiable we thoroughly enjoy working with businesses to get them started online. It’s a matter of pride for us to see a company up and running on the web. And one of our primary goals, besides delivering the clients vision, is to create a solution that minimizes the maintenance costs associated with a web site and ecommerce solution. To a business owner, controlling costs is critical to the ongoing health of the company (we understand that too!). In a recent project, we worked with an international client to establish an ecommerce solution and social media profile. Not only did we captured the essence of the business, but we managed to deliver a solution with minimal ongoing overhead.

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Technology Solutions by Sortifiable http://sortifiable.com/wp/technology-solutions/ Sun, 07 Sep 2014 23:03:18 +0000 http://sortifiable.com/wp/?p=36 We are really excited to present Sortifiable, a new approach to small business technology solutions. Why Sortifiable? Because we have access to tools and extensive knowledge to help your business...

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We are really excited to present Sortifiable, a new approach to small business technology solutions. Why Sortifiable? Because we have access to tools and extensive knowledge to help your business get the most out of social media, cloud software and technology.

Technology is capable of providing all kinds of solutions for small business problems. Using our experience, we aim to help our clients adapt technology to meet their needs and propel their business to the next level. Our goal is to deliver solutions as cost effectively as possible because we understand the importance of keeping costs down.

As for this blog, we aim to use it to inform you about the evolution of our company, updates on the services we provide, and useful information for all small and medium sized business owners.

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We’ve Launched! Yay For Us! http://sortifiable.com/wp/29/ Thu, 04 Sep 2014 21:13:06 +0000 http://sortifiable.com/wp/?p=29 After six months of planning, developing business plans, filing paperwork, reviewing web site design specs, and more than our fair share of coffee – we are officially open for business!

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After six months of planning, developing business plans, filing paperwork, reviewing web site design specs, and more than our fair share of coffee – we are officially open for business!

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